| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w8624 |
| 来源ID | Working Paper 8624 |
| Intermedia Substitutability and Market Demand by National Advertisers | |
| Alvin J. Silk; Lisa R. Klein; Ernst R. Berndt | |
| 发表日期 | 2001-12-01 |
| 出版年 | 2001 |
| 语种 | 英语 |
| 摘要 | We assess substitutable and complementary relationships among eight national advertising media classes, as well as the magnitude of their own-price elasticities. We use a translog demand model, whose parameters we estimate by three-stage least squares, based on 1960-94 annual U.S. data.We find aggregate demand by national advertisers for each of the eight media is own-price inelastic, and that cross-price elasticities suggest slightly more substitute than complementary relationships, although both are rather weak. These patterns are consistent with long prevailing institutional arrangements and media selection practices. |
| 主题 | Microeconomics ; Industrial Organization ; Industry Studies |
| URL | https://www.nber.org/papers/w8624 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/566230 |
| 推荐引用方式 GB/T 7714 | Alvin J. Silk,Lisa R. Klein,Ernst R. Berndt. Intermedia Substitutability and Market Demand by National Advertisers. 2001. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w8624.pdf（420KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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