全球智库信息集成服务系统(G2TT): HMO Penetration, Ownership Status, and the Rise of Hospital Advertising

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w8899
来源ID	Working Paper 8899
	HMO Penetration, Ownership Status, and the Rise of Hospital Advertising
	Jason R. Barro; Michael Chu
发表日期	2002-04-18
出版年	2002
语种	英语
摘要	We examine the recent increase in hospital advertising expenditures. We first illustrate that the rise in hospital advertising has not been universal. Large, not-for-profit, teaching hospitals have, by far, experienced the largest increase in spending. Adjusting for size, for-profit hospitals over this period have actually decreased their marketing expenses. This increase in advertising spending is best explained by managed care penetration. There is a small and marginally significant relationship between increases in for-profit presence in hospital markets and an increase in advertising spending by the not-for-profit hospitals in those markets.
主题	Health, Education, and Welfare ; Health ; Industrial Organization ; Nonprofits
URL	https://www.nber.org/papers/w8899
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/566507
推荐引用方式 GB/T 7714	Jason R. Barro,Michael Chu. HMO Penetration, Ownership Status, and the Rise of Hospital Advertising. 2002.