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The possibility of fostering a sustainable development process depends, to a significant extent, on the environmental activities undertaken by firms. While in industrialized countries these activities are mostly carried out in response to environmental regulations and market incentives, the importance and the incentives for allocating resources to environmental activities in developing countries are not yet well established. In this Argentine case, the impact of the Convertibility program and structural reforms on economic and social development issues during the 1990s has been largely analyzed, with attention to environmental activities by private firms.