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来源类型Working Paper
规范类型报告
DOI10.3386/w10120
来源IDWorking Paper 10120
Behavioral Decision-Making: An Application to the Setting of Magazine Subscription Prices
Fiona Scott Morton; Sharon Oster
发表日期2003-11-24
出版年2003
语种英语
摘要Using data from American magazines, we explore the relationship between subscription discounts and magazine characteristics. We focus in particular on those magazine features that might lead time-inconsistent consumers to wish to engage in commitment behavior. We find that for magazines whose payoff is in the future and/or that are meritorious for other reasons, subscription discounts are lower all else equal. This finding suggests that publishers may be able to set subscription prices in order to extract rents from consumers' willingness to tie their own hands in terms of their future reading.
主题Industrial Organization ; Market Structure and Firm Performance ; Firm Behavior
URLhttps://www.nber.org/papers/w10120
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/567748
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GB/T 7714
Fiona Scott Morton,Sharon Oster. Behavioral Decision-Making: An Application to the Setting of Magazine Subscription Prices. 2003.
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