| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w10148 |
| 来源ID | Working Paper 10148 |
| The Effect of Word of Mouth on Sales: Online Book Reviews | |
| Judith A. Chevalier; Dina Mayzlin | |
| 发表日期 | 2003-12-08 |
| 出版年 | 2003 |
| 语种 | 英语 |
| 摘要 | We examine the effect of consumer reviews on relative sales of books on Amazon.com and BarnesandNoble.com. We find that 1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com, 2) an improvement in a book's reviews leads to an increase in relative sales at that site, and 3) the impact of 1-star reviews is greater than the impact of 5-star reviews. The results suggest that new forms of customer communication on the Internet have an important impact on customer behavior. |
| 主题 | Industrial Organization ; Market Structure and Firm Performance ; Industry Studies |
| URL | https://www.nber.org/papers/w10148 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/567776 |
| 推荐引用方式 GB/T 7714 | Judith A. Chevalier,Dina Mayzlin. The Effect of Word of Mouth on Sales: Online Book Reviews. 2003. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w10148.pdf（179KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
