| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w10594 |
| 来源ID | Working Paper 10594 |
| Product Variety and Demand Uncertainty | |
| Dennis W. Carlton; James D. Dana | |
| 发表日期 | 2004-06-28 |
| 出版年 | 2004 |
| 语种 | 英语 |
| 摘要 | We show that demand uncertainty leads to vertical product differentiation even when consumers are homogeneous. When a firm anticipates that its inventory or capacity may not be fully utilized, product variety can reduce its expected costs of excess capacity. When the firm offers a continuum of product varieties, the highest quality product has the highest profit margins but the lowest percentage margin, while the lowest quality product has the highest percentage margin but the lowest absolute margin. We derive these results in both a monopoly model and a variety of different competitive models. We conclude with a discussion of empirical predictions together with a brief discussion of supporting evidence available from marketing studies. |
| 主题 | Microeconomics ; Market Structure and Distribution ; Economics of Information |
| URL | https://www.nber.org/papers/w10594 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/568223 |
| 推荐引用方式 GB/T 7714 | Dennis W. Carlton,James D. Dana. Product Variety and Demand Uncertainty. 2004. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w10594.pdf（356KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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