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Since the 1970s Chile adopted an exceptionally successful model of trade liberalization which has given the country the highest growth index in the region. In spite of this challenges abound, including a huge gap in social equality, the need to overcome structural poverty, and the necessity of protecting an increasingly vulnerable environment. This study attempts to understand Chile's institutional capacity to foment the sustainable growth of tourism and, through a preliminary assessment of the sustainability of the sector, make an effort to point out the linkages between the international trade of this service and the effect such trade has on Chile.