| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w11770 |
| 来源ID | Working Paper 11770 |
| Drug Advertising and Health Habit | |
| Toshiaki Iizuka; Ginger Zhe Jin | |
| 发表日期 | 2005-11-14 |
| 出版年 | 2005 |
| 语种 | 英语 |
| 摘要 | We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical exercise. By learning the existence of a new drug treatment via DTCA, rational consumers may become careless about maintaining healthy lifestyles. Using the National Health Insurance Survey (NHIS) and MSA-level DTCA data, we find that the DTCA related to four chronic conditions -- diabetes, high cholesterol, over weight, and hypertension -- reduce the likelihood of engaging in moderate exercise. This suggests the possibility that DTCA does not only affect pharmaceutical demand in the short-run, but also have long-run impacts on people's health by affecting their daily routines. |
| 主题 | Health, Education, and Welfare ; Health ; Microeconomics ; Economics of Information |
| URL | https://www.nber.org/papers/w11770 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/569421 |
| 推荐引用方式 GB/T 7714 | Toshiaki Iizuka,Ginger Zhe Jin. Drug Advertising and Health Habit. 2005. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w11770.pdf（380KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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