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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w11927 |
来源ID | Working Paper 11927 |
The Political Economy of \"Truth-in-Advertising\" Regulation During the Progressive Era | |
Zeynep Hansen; Marc T. Law | |
发表日期 | 2006-01-16 |
出版年 | 2006 |
语种 | 英语 |
摘要 | This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis. |
主题 | Other ; Accounting, Marketing, and Personnel ; Law and Economics ; History ; Other History |
URL | https://www.nber.org/papers/w11927 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/569578 |
推荐引用方式 GB/T 7714 | Zeynep Hansen,Marc T. Law. The Political Economy of \"Truth-in-Advertising\" Regulation During the Progressive Era. 2006. |
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文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w11927.pdf(294KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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