| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w11938 |
| 来源ID | Working Paper 11938 |
| Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit? | |
| Rosemary Avery; Donald Kenkel; Dean R. Lillard; Alan Mathios | |
| 发表日期 | 2006-01-16 |
| 出版年 | 2006 |
| 语种 | 英语 |
| 摘要 | To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on individual smokers with an archive of magazine advertisements. The rich survey data allow us to measure smokers' exposure to smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more likely to have successfully quit. While some of the increased quitting behavior involves purchases of smoking cessation products, our results indicate that advertisements for smoking cessation products also increase the probability of quitting without the use of any product. Thus, the public health returns to smoking cessation product advertisements exceed the private returns to the manufacturers. Because advertising of a wide range of consumer products may have important and under-studied spillover effects on various non-market behaviors, our results have broad implications for the economics of advertising. |
| 主题 | Health, Education, and Welfare ; Health ; Industrial Organization ; Market Structure and Firm Performance |
| URL | https://www.nber.org/papers/w11938 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/569589 |
| 推荐引用方式 GB/T 7714 | Rosemary Avery,Donald Kenkel,Dean R. Lillard,et al. Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?. 2006. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w11938.pdf（163KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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