| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w12001 |
| 来源ID | Working Paper 12001 |
| Regulating Advertisements: The Case of Smoking Cessation Products | |
| Rosemary J. Avery; Donald S. Kenkel; Dean R. Lillard; Alan D. Mathios | |
| 发表日期 | 2006-02-06 |
| 出版年 | 2006 |
| 语种 | 英语 |
| 摘要 | In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by regulations of the Food and Drug Administration and by market conditions. We focus on a relatively under-studied segment of the pharmaceutical market -- the market for smoking cessation products. Because of their proven effectiveness, these products could be the key to meeting public health goals to reduce smoking. However, in many ways, smoking cessation products have been more heavily regulated than cigarettes. Our empirical analysis uses data on advertising expenditures and data from an archive of print advertisements. The archive includes all smoking cessation product advertisements that appeared in over 13,000 issues of 28 magazines between January 1985 and May 2002. Our study period begins shortly atfer the first nicotine replacement product was introduced, and covers the evolution of the market as new products are introduced while some of the older products move from prescription to over-the-counter (OTC) status. OTC status eases the disclosure requirements imposed on advertisements of prescription pharmaceuticals, substantially reducing the costs of a print advertisement. Our results suggest that OTC status is associated with an increase in advertising expenditures and the number and pages of magazine advertisements. A current proposal to reduce disclosure requirements on all DTC advertisements of prescription drugs could have similar effects. Our results also suggest that advertising increase with the introduction of new products and with market competition. |
| 主题 | Health, Education, and Welfare ; Health ; Industrial Organization ; Regulatory Economics |
| URL | https://www.nber.org/papers/w12001 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/569652 |
| 推荐引用方式 GB/T 7714 | Rosemary J. Avery,Donald S. Kenkel,Dean R. Lillard,et al. Regulating Advertisements: The Case of Smoking Cessation Products. 2006. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w12001.pdf（127KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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