| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w12720 |
| 来源ID | Working Paper 12720 |
| Coarse Thinking and Persuasion | |
| Sendhil Mullainathan; Joshua Schwartzstein; Andrei Shleifer | |
| 发表日期 | 2006-12-01 |
| 出版年 | 2006 |
| 语种 | 英语 |
| 摘要 | We present a model of coarse thinking, in which individuals group situations into categories, and transfer the informational content of a given message from situations in a category where it is useful to those where it is not. The model explains how uninformative messages can be persuasive, particularly in low involvement situations, and how objectively informative messages can be dropped by the persuader without the audience assuming the worst. The model sheds light on product branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising. |
| 主题 | Financial Economics ; Financial Institutions ; Industrial Organization ; Market Structure and Firm Performance ; Other ; Accounting, Marketing, and Personnel |
| URL | https://www.nber.org/papers/w12720 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/570383 |
| 推荐引用方式 GB/T 7714 | Sendhil Mullainathan,Joshua Schwartzstein,Andrei Shleifer. Coarse Thinking and Persuasion. 2006. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w12720.pdf（335KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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