全球智库信息集成服务系统(G2TT): \"The Best Price You'll Ever Get\" The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w13140
来源ID	Working Paper 13140
	\"The Best Price You'll Ever Get\" The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
	Meghan R. Busse; Duncan Simester; Florian Zettelmeyer
发表日期	2007-05-29
出版年	2007
语种	英语
摘要	During the summer of 2005, the Big Three U.S. automobile manufacturers offered a customer promotion that allowed customers to buy new cars at the discounted price formerly offered only to employees. The initial months of the promotion were record sales months for each of the Big Three firms, suggesting that customers thought that the prices offered during the promotions were particularly attractive. In fact, such large rebates had been available before the employee discount promotion that many customers paid higher prices following the introduction of the promotions than they would have in the weeks just before. We hypothesize that the complex nature of auto prices, the fact that prices are negotiated rather than posted, and the fact that buyers do not participate frequently in the market leads customers to rely on "price cues" in evaluating how good current prices are. We argue that the employee discount pricing promotions were price cues, and that customers responded to the promotions as a signal that prices were discounted.
主题	Microeconomics ; Economics of Information ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies
URL	https://www.nber.org/papers/w13140
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/570809
推荐引用方式 GB/T 7714	Meghan R. Busse,Duncan Simester,Florian Zettelmeyer. \"The Best Price You'll Ever Get\" The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry. 2007.

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w13140.pdf（1177KB）	智库出版物		限制开放	CC BY-NC-SA	浏览