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来源类型Working Paper
规范类型报告
DOI10.3386/w13247
来源IDWorking Paper 13247
Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia
Nava Ashraf; James Berry; Jesse M. Shapiro
发表日期2007-07-12
出版年2007
语种英语
摘要The controversy over whether and how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a field experiment in Zambia using door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects.
主题Econometrics ; Experimental Design ; Microeconomics ; Households and Firms ; Industrial Organization ; Market Structure and Firm Performance ; Nonprofits
URLhttps://www.nber.org/papers/w13247
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/570917
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Nava Ashraf,James Berry,Jesse M. Shapiro. Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia. 2007.
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