| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w13916 |
| 来源ID | Working Paper 13916 |
| Nearly Optimal Pricing for Multiproduct Firms | |
| Chenghuan Sean Chu; Phillip Leslie; Alan Sorensen | |
| 发表日期 | 2008-04-03 |
| 出版年 | 2008 |
| 语种 | 英语 |
| 摘要 | In principle, a multiproduct firm can set separate prices for all possible bundled combinations of its products (i.e., "mixed bundling"). However, this is impractical for firms with more than a few products, because the number of prices increases exponentially with the number of products. In this study we show that simple pricing strategies are often nearly optimal -- i.e., with surprisingly few prices a firm can obtain 99% of the profit that would be earned by mixed bundling. Specifically, we show that bundle-size pricing -- setting prices that depend only on the size of bundle purchased -- tends to be more profitable than offering the individual products priced separately, and tends to closely approximate the profits from mixed bundling. These findings are based on an array of numerical experiments covering a broad range of demand and cost scenarios, as well as an empirical analysis of the pricing problem for an 8-product firm (a theater company). |
| 主题 | Microeconomics ; Market Structure and Distribution ; Industrial Organization ; Market Structure and Firm Performance |
| URL | https://www.nber.org/papers/w13916 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/571590 |
| 推荐引用方式 GB/T 7714 | Chenghuan Sean Chu,Phillip Leslie,Alan Sorensen. Nearly Optimal Pricing for Multiproduct Firms. 2008. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w13916.pdf（375KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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