| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w14206 |
| 来源ID | Working Paper 14206 |
| The Persuasive Effects of Direct Mail: A Regression Discontinuity Approach | |
| Alan Gerber; Daniel Kessler; Marc Meredith | |
| 发表日期 | 2008-07-29 |
| 出版年 | 2008 |
| 语种 | 英语 |
| 摘要 | During the contest for Kansas attorney general in 2006, an organization sent out 6 pieces of mail criticizing the incumbent's conduct in office. We exploit a discontinuity in the rule used to select which households received the mailings to identify the causal effect of mail on vote choice and voter turnout. We find these mailings had both a statistically and politically significant effect on the challenger's vote share. Our estimates suggest that a ten percentage point increase in the amount of mail sent to a precinct increased the challenger's vote share by approximately three percentage points. Furthermore, our results suggest that the mechanism for this increase was persuasion rather than mobilization. |
| 主题 | Microeconomics ; Welfare and Collective Choice |
| URL | https://www.nber.org/papers/w14206 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/571880 |
| 推荐引用方式 GB/T 7714 | Alan Gerber,Daniel Kessler,Marc Meredith. The Persuasive Effects of Direct Mail: A Regression Discontinuity Approach. 2008. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w14206.pdf（2229KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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