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来源类型Working Paper
规范类型报告
DOI10.3386/w14436
来源IDWorking Paper 14436
Not-so-Classical Measurement Errors: A Validation Study of Homescan
Liran Einav; Ephraim Leibtag; Aviv Nevo
发表日期2008-10-24
出版年2008
语种英语
摘要We report results from a validation study of Nielsen Homescan data. We use data from a large grocery chain to match thousands of individual transactions that were recorded by both the retailer (at the store) and the Nielsen Homescan panelist (at home). First, we report how often shopping trips are not reported, and how often trip information, product information, price, and quantity are reported with error. We focus on recording errors in prices, which are more prevalent, and show that they can be classified to two categories, one due to standard recording errors, while the other due to the way Nielsen constructs the price data. We then show how the validation data can be used to correct the impact of recording errors on estimates obtained from Nielsen Homescan data. We use a simple application to illustrate the impact of recording errors as well as the ability to correct for these errors. The application suggests that while recording errors are clearly present, and potentially impact results, corrections, like the one we employ, can be adopted by users of Homescan data to investigate the robustness of their results.
主题Econometrics ; Data Collection ; Microeconomics ; Households and Firms
URLhttps://www.nber.org/papers/w14436
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/572111
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Liran Einav,Ephraim Leibtag,Aviv Nevo. Not-so-Classical Measurement Errors: A Validation Study of Homescan. 2008.
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