| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w14588 |
| 来源ID | Working Paper 14588 |
| The Use of Full-line Forcing Contracts in the Video Rental Industry | |
| Justin Ho; Katherine Ho; Julie Holland Mortimer | |
| 发表日期 | 2008-12-18 |
| 出版年 | 2008 |
| 语种 | 英语 |
| 摘要 | We provide an empirical study of bundling in a supply chain, referred to as fullline forcing. We use an extensive dataset on contracts between video retailers and movie distributors to analyze the choices made on both sides of the market: which distributors offer full-line forcing contracts, which retailers take them up, and whether their decisions are profitable. Most large distributors offer full-line forcing contracts in our data. Our simulations indicate that their choices of which contracts to offer are profit-maximizing. However, many retailers prefer to utilize linear pricing contracts even when our model indicates that this may not be profit-maximizing. |
| 主题 | Industrial Organization |
| URL | https://www.nber.org/papers/w14588 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/572261 |
| 推荐引用方式 GB/T 7714 | Justin Ho,Katherine Ho,Julie Holland Mortimer. The Use of Full-line Forcing Contracts in the Video Rental Industry. 2008. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w14588.pdf（364KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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