| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w14611 |
| 来源ID | Working Paper 14611 |
| The Effects of Capacity on Sales Under Alternative Vertical Contracts | |
| Ioannis Ioannou; Julie Holland Mortimer; Richard Mortimer | |
| 发表日期 | 2008-12-23 |
| 出版年 | 2008 |
| 语种 | 英语 |
| 摘要 | Retailer capacity decisions can impact sales for products by affecting, for example, availability and visibility. Using data from the U.S. video rental industry, we report estimates of the effect of capacity on sales. New monitoring technologies facilitated new supply contracts in this industry, which lowered the upfront costs of capacity and required minimum capacity purchases, strongly impacting stocking decisions. Under the traditional supply contract, capacity costs $44 per tape (avg) and the marginal tape produces 10.4 to 18.0 additional rentals. Under the new contract, capacity costs $7 per tape (avg) and the marginal tape produces 0 to 4.9 additional rentals. |
| 主题 | Industrial Organization |
| URL | https://www.nber.org/papers/w14611 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/572286 |
| 推荐引用方式 GB/T 7714 | Ioannis Ioannou,Julie Holland Mortimer,Richard Mortimer. The Effects of Capacity on Sales Under Alternative Vertical Contracts. 2008. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w14611.pdf（1006KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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