| 来源类型 | Working Paper
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| 规范类型 | 报告
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| DOI | 10.3386/w14941
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| 来源ID | Working Paper 14941
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| Charitable Memberships, Volunteering, and Discounts: Evidence from a Large-Scale Online Field Experiment |
| Andreas Lange; Andrew Stocking
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| 发表日期 | 2009-05-07
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| 出版年 | 2009
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| 语种 | 英语
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| 摘要 | Despite the increasing use by charities, significant uncertainty exists about optimal online fundraising mechanisms, especially when large donor pools show substantial heterogeneities. We use an online natural field experiment with over 700,000 subjects to test theory on price discounts and show large differences in donation behavior between donors who have previously given money and/or volunteered. For example, framing the charity's membership price as a discount increases response rates and decreases conditional contributions from former volunteers, but not from past money donors. Our study thereby demonstrates the importance of conditioning fundraising strategies on the specifics of past donation dimensions. |
| 主题 | Econometrics
; Experimental Design
; Public Economics
; Public Goods
; Industrial Organization
; Nonprofits
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| URL | https://www.nber.org/papers/w14941
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| 来源智库 | National Bureau of Economic Research (United States)
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| 引用统计 |
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| 资源类型 | 智库出版物
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| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/572617
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推荐引用方式
GB/T 7714 |
Andreas Lange,Andrew Stocking. Charitable Memberships, Volunteering, and Discounts: Evidence from a Large-Scale Online Field Experiment. 2009.
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文件名：
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w14941.pdf
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格式：
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Adobe PDF
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