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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w15390 |
来源ID | Working Paper 15390 |
Music for a Song: An Empirical Look at Uniform Song Pricing and its Alternatives | |
Ben Shiller; Joel Waldfogel | |
发表日期 | 2009-10-01 |
出版年 | 2009 |
语种 | 英语 |
摘要 | Economists have well-developed theories that challenge the wisdom of the common practice of uniform pricing. With digital music as its context, this paper explores the profit and welfare implications of various alternatives, including song-specific pricing, various forms of bundling, two-part tariffs, nonlinear pricing, and third-degree price discrimination. Using survey-based data on nearly 1000 students' valuations of 100 popular songs in early 2008 and early 2009. We find that various alternatives - including simple schemes such as pure bundling and two-part tariffs - can raise both producer and consumer surplus. Revenue could be raised by between a sixth and a third relative to profit-maximizing uniform pricing. While person-specific uniform pricing can raise revenue by over 50 percent, none of the non-discriminatory schemes raise revenue's share of surplus above 40 percent of total surplus. Even with sophisticated pricing, much of the area under the demand curve for this product cannot be appropriated as revenue. |
主题 | Industrial Organization ; Market Structure and Firm Performance ; Industry Studies |
URL | https://www.nber.org/papers/w15390 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/573066 |
推荐引用方式 GB/T 7714 | Ben Shiller,Joel Waldfogel. Music for a Song: An Empirical Look at Uniform Song Pricing and its Alternatives. 2009. |
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文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w15390.pdf(416KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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