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来源类型Working Paper
规范类型报告
DOI10.3386/w15540
来源IDWorking Paper 15540
Bayesian Persuasion
Emir Kamenica; Matthew Gentzkow
发表日期2009-11-19
出版年2009
语种英语
摘要When is it possible for one person to persuade another to change her action? We take a mechanism design approach to this question. Taking preferences and initial beliefs as given, we introduce the notion of a persuasion mechanism: a game between Sender and Receiver defined by an information structure and a message technology. We derive necessary and sufficient conditions for the existence of a persuasion mechanism that strictly benefits Sender. We characterize the optimal mechanism. Finally, we analyze several examples that illustrate the applicability of our results.
主题Microeconomics ; Economics of Information ; Other ; Law and Economics ; Industrial Organization ; Market Structure and Firm Performance ; Accounting, Marketing, and Personnel
URLhttps://www.nber.org/papers/w15540
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/573216
推荐引用方式
GB/T 7714
Emir Kamenica,Matthew Gentzkow. Bayesian Persuasion. 2009.
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