全球智库信息集成服务系统(G2TT): \"Do the Right Thing:\" The Effects of Moral Suasion on Cooperation

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w15559
来源ID	Working Paper 15559
	\"Do the Right Thing:\" The Effects of Moral Suasion on Cooperation
	Ernesto Dal Bó; Pedro Dal Bó
发表日期	2009-12-03
出版年	2009
语种	英语
摘要	The use of moral appeals to affect the behavior of others is pervasive (from the pulpit to ethics classes) but little is known about the effects of moral suasion on behavior. In a series of experiments we study whether moral suasion affects behavior in voluntary contribution games and mechanisms by which behavior is altered. We find that observing a message with a moral standard according to the golden rule or, alternatively, utilitarian philosophy, results in a significant but transitory increase in contributions above the levels observed for subjects that did not receive a message or received a message that advised them to contribute without a moral rationale. When players have the option of punishing each other after the contribution stage the effect of the moral messages on contributions becomes persistent: punishments and moral messages interact to sustain cooperation. We investigate the mechanism through which moral suasion operates and find it to involve both expectation- and preference-shifting effects. These results suggest that the use of moral appeals can be an effective way of promoting cooperation.
主题	Econometrics ; Experimental Design ; Public Economics ; Public Goods
URL	https://www.nber.org/papers/w15559
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/573235
推荐引用方式 GB/T 7714	Ernesto Dal Bó,Pedro Dal Bó. \"Do the Right Thing:\" The Effects of Moral Suasion on Cooperation. 2009.

条目包含的文件
文件名称/大小	资源类型	版本类型	开放类型	使用许可
w15559.pdf（217KB）	智库出版物		限制开放	CC BY-NC-SA	浏览