| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w15614 |
| 来源ID | Working Paper 15614 |
| Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace | |
| Daniel Elfenbein; Raymond Fisman; Brian McManus | |
| 发表日期 | 2009-12-23 |
| 出版年 | 2009 |
| 语种 | 英语 |
| 摘要 | We investigate the impact of charity tie-ins on transaction probabilities and sale prices using a large database of eBay auctions. We examine "natural experiments" of precisely matched clusters of charity and non-charity auctions with identical titles, subtitles, sellers, and start prices. We find a 6 to 14 percentage point increase in sale probability and a 2 to 6 percent greater maximum bid for charity items, depending on the fraction of auction proceeds that is donated to charity. The impact on sale probability and price is most pronounced among sellers without extensive eBay histories, suggesting that consumers view charity as a signal of seller quality and a substitute for reputation. We also find that charity-tied products by all sellers are more likely to sell (and at higher prices) immediately following Hurricane Katrina, implying that consumers derive direct utility from seller charity at times when charity is particularly salient. |
| 主题 | Microeconomics ; Market Structure and Distribution ; Public Economics ; Public Goods ; Industrial Organization ; Industry Studies ; Other ; Accounting, Marketing, and Personnel |
| URL | https://www.nber.org/papers/w15614 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/573289 |
| 推荐引用方式 GB/T 7714 | Daniel Elfenbein,Raymond Fisman,Brian McManus. Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace. 2009. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w15614.pdf（354KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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