Gateway to Think Tanks
来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w15648 |
来源ID | Working Paper 15648 |
Calorie Posting in Chain Restaurants | |
Bryan Bollinger; Phillip Leslie; Alan Sorensen | |
发表日期 | 2010-01-14 |
出版年 | 2010 |
语种 | 英语 |
摘要 | We study the impact of mandatory calorie posting on consumers' purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%. The effect is almost entirely related to changes in consumers' food choices--there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks revenue. Survey evidence and analysis of commuters suggest the mechanism for the effect is a combination of learning and salience. |
主题 | Health, Education, and Welfare ; Health ; Industrial Organization ; Market Structure and Firm Performance |
URL | https://www.nber.org/papers/w15648 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/573323 |
推荐引用方式 GB/T 7714 | Bryan Bollinger,Phillip Leslie,Alan Sorensen. Calorie Posting in Chain Restaurants. 2010. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w15648.pdf(597KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。