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来源类型Working Paper
规范类型报告
DOI10.3386/w15648
来源IDWorking Paper 15648
Calorie Posting in Chain Restaurants
Bryan Bollinger; Phillip Leslie; Alan Sorensen
发表日期2010-01-14
出版年2010
语种英语
摘要We study the impact of mandatory calorie posting on consumers' purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%. The effect is almost entirely related to changes in consumers' food choices--there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks revenue. Survey evidence and analysis of commuters suggest the mechanism for the effect is a combination of learning and salience.
主题Health, Education, and Welfare ; Health ; Industrial Organization ; Market Structure and Firm Performance
URLhttps://www.nber.org/papers/w15648
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/573323
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Bryan Bollinger,Phillip Leslie,Alan Sorensen. Calorie Posting in Chain Restaurants. 2010.
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