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来源类型Working Paper
规范类型报告
DOI10.3386/w16318
来源IDWorking Paper 16318
Analyzing the Welfare Impacts of Full-line Forcing Contracts
Justin Ho; Katherine Ho; Julie Holland Mortimer
发表日期2010-08-27
出版年2010
语种英语
摘要Theoretical investigations have examined both anti-competitive and efficiency-inducing rationales for vertical bundling, making empirical evidence important to understanding its welfare implications. We use an extensive dataset on full-line forcing contracts between movie distributors and video retailers to empirically measure the impact of vertical bundling on welfare. We identify and measure three primary effects of fullline forcing contracts: market coverage, leverage, and efficiency. We find that bundling increases market coverage and efficiency, but has little impact on one distributor gaining leverage over another. As a result, we estimate that full-line forcing contracts increased consumer and producer surplus in this application.
主题Industrial Organization ; Market Structure and Firm Performance ; Antitrust
URLhttps://www.nber.org/papers/w16318
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/573992
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GB/T 7714
Justin Ho,Katherine Ho,Julie Holland Mortimer. Analyzing the Welfare Impacts of Full-line Forcing Contracts. 2010.
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