| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w16858 |
| 来源ID | Working Paper 16858 |
| Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity | |
| Tatiana Andreyeva; Inas Rashad Kelly; Jennifer L. Harris | |
| 发表日期 | 2011-03-03 |
| 出版年 | 2011 |
| 语种 | 英语 |
| 摘要 | There is insufficient research on the direct effects of food advertising on children's diet and diet-related health, particularly in non-experimental settings. We employ a nationally-representative sample from the Early Childhood Longitudinal Survey-Kindergarten Cohort (ECLS-K) and the Nielsen Company data on spot television advertising of cereals, fast food restaurants and soft drinks to children across the top 55 designated-market areas to estimate the relation between exposure to food advertising on television and children's food consumption and body weight. Our results suggest that soft drink and fast food television advertising is associated with increased consumption of soft drinks and fast food among elementary school children (Grade 5). Exposure to 100 incremental TV ads for sugar-sweetened carbonated soft drinks during 2002-2004 was associated with a 9.4% rise in children's consumption of soft drinks in 2004. The same increase in exposure to fast food advertising was associated with a 1.1% rise in children's consumption of fast food. There was no detectable link between advertising exposure and average body weight, but fast food advertising was significantly associated with body mass index for overweight and obese children (>=85th BMI percentile), revealing detectable effects for a vulnerable group of children. Exposure to advertising for calorie-dense nutrient-poor foods may increase overall consumption of unhealthy food categories. |
| 主题 | Health, Education, and Welfare ; Health |
| URL | https://www.nber.org/papers/w16858 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/574532 |
| 推荐引用方式 GB/T 7714 | Tatiana Andreyeva,Inas Rashad Kelly,Jennifer L. Harris. Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity. 2011. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w16858.pdf（123KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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