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来源类型Working Paper
规范类型报告
DOI10.3386/w17385
来源IDWorking Paper 17385
Learning from Seller Experiments in Online Markets
Liran Einav; Theresa Kuchler; Jonathan D. Levin; Neel Sundaresan
发表日期2011-09-01
出版年2011
语种英语
摘要The internet has dramatically reduced the cost of varying prices, displays and information provided to consumers, facilitating both active and passive experimentation. We document the prevalence of targeted pricing and auction design variation on eBay, and identify hundreds of thousands of experiments conducted by sellers across a wide array of retail products. We show how this type of data can be used to address questions about consumer behavior and market outcomes, and provide illustrative results on price dispersion, the frequency of over-bidding, the choice of reserve prices, "buy now" options and other auction design parameters, and on consumer sensitivity to shipping fees. We argue that leveraging the experiments of market participants takes advantage of the scale and heterogeneity of online markets and can be a powerful approach for testing and measurement.
主题Econometrics ; Experimental Design ; Microeconomics ; Market Structure and Distribution ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies
URLhttps://www.nber.org/papers/w17385
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/575059
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GB/T 7714
Liran Einav,Theresa Kuchler,Jonathan D. Levin,et al. Learning from Seller Experiments in Online Markets. 2011.
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