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来源类型Working Paper
规范类型报告
DOI10.3386/w17648
来源IDWorking Paper 17648
Avoiding The Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving
James Andreoni; Justin M. Rao; Hannah Trachtman
发表日期2011-12-08
出版年2011
语种英语
摘要If people get joy from giving, then why might they avoid fundraisers? We explore this in a randomized natural field experiment during the Salvation Army's annual campaign. The familiar bell-ringers were placed at one or both of two main entrances to a supermarket, making the ask for a charitable donation either easy or difficult to avoid. Additionally, solicitors either simply rang the bell, or asked "please give" to passersby. Verbally asking dramatically increases the number of givers and the amount of giving, as does having solicitors at both main entrances. However, we also found dramatic avoidance of verbal solicitation, between 26.2% and 32.6%, but negligible avoidance of non-verbal solicitation. Asking has a powerful effect on both giving when asked, and on avoidance. We argue that this pattern likely illustrates givers' sophisticated awareness of the empathy-altruism link, rather than pernicious social costs of fundraising.
主题Microeconomics ; Behavioral Economics ; Welfare and Collective Choice ; Public Economics ; Public Goods
URLhttps://www.nber.org/papers/w17648
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/575322
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James Andreoni,Justin M. Rao,Hannah Trachtman. Avoiding The Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving. 2011.
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