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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w17648 |
来源ID | Working Paper 17648 |
Avoiding The Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving | |
James Andreoni; Justin M. Rao; Hannah Trachtman | |
发表日期 | 2011-12-08 |
出版年 | 2011 |
语种 | 英语 |
摘要 | If people get joy from giving, then why might they avoid fundraisers? We explore this in a randomized natural field experiment during the Salvation Army's annual campaign. The familiar bell-ringers were placed at one or both of two main entrances to a supermarket, making the ask for a charitable donation either easy or difficult to avoid. Additionally, solicitors either simply rang the bell, or asked "please give" to passersby. Verbally asking dramatically increases the number of givers and the amount of giving, as does having solicitors at both main entrances. However, we also found dramatic avoidance of verbal solicitation, between 26.2% and 32.6%, but negligible avoidance of non-verbal solicitation. Asking has a powerful effect on both giving when asked, and on avoidance. We argue that this pattern likely illustrates givers' sophisticated awareness of the empathy-altruism link, rather than pernicious social costs of fundraising. |
主题 | Microeconomics ; Behavioral Economics ; Welfare and Collective Choice ; Public Economics ; Public Goods |
URL | https://www.nber.org/papers/w17648 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/575322 |
推荐引用方式 GB/T 7714 | James Andreoni,Justin M. Rao,Hannah Trachtman. Avoiding The Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving. 2011. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w17648.pdf(651KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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