| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w17829 |
| 来源ID | Working Paper 17829 |
| Wintertime for Deceptive Advertising? | |
| Jonathan Zinman; Eric Zitzewitz | |
| 发表日期 | 2012-02-09 |
| 出版年 | 2012 |
| 语种 | 英语 |
| 摘要 | Casual empiricism suggests that deceptive advertising about product quality is prevalent, and several classes of theories explore its causes and consequences. We provide some unusually sharp empirical evidence on the extent, mechanics, and dynamics of deceptive advertising. Ski resorts self-report substantially more natural snowfall on weekends. Resorts that plausibly reap greater benefits from exaggerating do it more. Data on website visits suggests that consumers are appropriately skeptical of weekend reports. We find little evidence that competition restrains or encourages exaggeration. Near the end of our sample period, a new iPhone application feature makes it easier for skiers share information on ski conditions in real time. Exaggeration falls sharply, especially at resorts with better iPhone reception. |
| 主题 | Microeconomics ; Economics of Information ; Other ; Law and Economics ; Industrial Organization ; Market Structure and Firm Performance |
| URL | https://www.nber.org/papers/w17829 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/575504 |
| 推荐引用方式 GB/T 7714 | Jonathan Zinman,Eric Zitzewitz. Wintertime for Deceptive Advertising?. 2012. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w17829.pdf（325KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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