| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w18640 |
| 来源ID | Working Paper 18640 |
| Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition | |
| Michael Grossman; Erdal Tekin; Roy Wada | |
| 发表日期 | 2012-12-21 |
| 出版年 | 2012 |
| 语种 | 英语 |
| 摘要 | We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge measures of body composition from bioelectrical-impedance analysis (BIA) and dual-energy x-ray absorptiometry (DXA) from the National Health and Nutrition Examination Survey with individual level data from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases in PBF in adolescents. These results are consistent with those obtained by using BMI-based measures of obesity. The responsiveness to fast-food advertising is greater for PBF than for BMI. Males are more responsive to advertising than females regardless of the measure. A complete advertising ban on fast-food restaurants on television would reduce BMI by 2 percent and PBF by 3 percent. The elimination of the tax deductibility of food advertising costs would still leave a considerable number of youth exposed to fast-food advertising on television but would still result in non-trivial reductions in obesity. |
| 主题 | Health, Education, and Welfare ; Health |
| URL | https://www.nber.org/papers/w18640 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/576315 |
| 推荐引用方式 GB/T 7714 | Michael Grossman,Erdal Tekin,Roy Wada. Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. 2012. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w18640.pdf（170KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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