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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w18784 |
来源ID | Working Paper 18784 |
Untangling Searchable and Experiential Quality Responses to Counterfeits | |
Yi Qian; Qiang Gong; Yuxin Chen | |
发表日期 | 2013-02-08 |
出版年 | 2013 |
语种 | 英语 |
摘要 | In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and deceptive counterfeiting, respectively, as well as under monopoly branding. A key theoretical prediction is that emerging markets can be self-corrective with respect to counterfeiting issues in the following sense: First, counterfeiters could earn positive profits by pooling with authentic brands only when consumers have good faith in the market (believe in a low probability that any product is a counterfeit). When the proportion of counterfeits in the market exceeds a cutoff value, brands would invest in self-differentiation from the competitive fringe counterfeiters. Second, to attain a separating equilibrium with counterfeiters, branded incumbents upgrade the searchable quality (e.g. appearance) of their products more and improve the experiential quality (e.g. functionality) less, as compared to monopoly equilibrium. This prediction uncovers the nature of product differentiation in the searchable dimension and helps in analyzing the real-world innovation strategies employed by authentic firms in response to entries by counterfeit entities. In addition, the welfare analyses hint at a non-linear relationship between social welfare and intellectual property enforcement. |
主题 | Other ; Law and Economics ; Development and Growth ; Innovation and R& ; D |
URL | https://www.nber.org/papers/w18784 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/576458 |
推荐引用方式 GB/T 7714 | Yi Qian,Qiang Gong,Yuxin Chen. Untangling Searchable and Experiential Quality Responses to Counterfeits. 2013. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w18784.pdf(182KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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