| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w18863 |
| 来源ID | Working Paper 18863 |
| The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products | |
| John Cawley; Rosemary Avery; Matthew Eisenberg | |
| 发表日期 | 2013-03-08 |
| 出版年 | 2013 |
| 语种 | 英语 |
| 摘要 | This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting of ads using indicator variables for each unique magazine read and television show watched. |
| 主题 | Microeconomics ; Economics of Information ; Health, Education, and Welfare ; Health ; Other ; Accounting, Marketing, and Personnel |
| URL | https://www.nber.org/papers/w18863 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/576538 |
| 推荐引用方式 GB/T 7714 | John Cawley,Rosemary Avery,Matthew Eisenberg. The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products. 2013. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w18863.pdf（266KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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