| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w18961 |
| 来源ID | Working Paper 18961 |
| More Trusting, Less Trust? An Investigation of Early E-Commerce in China | |
| Hongbin Cai; Ginger Z. Jin; Chong Liu; Li-An Zhou | |
| 发表日期 | 2013-04-11 |
| 出版年 | 2013 |
| 语种 | 英语 |
| 摘要 | Trust is vital for market development, but how can trust be enhanced in a marketplace? A common view is that more trusting may help to build trust, especially in less developed economies. In this paper, we argue that more trusting may lead to less trust. We set up a rational expectation model in which a marketplace uses buyer protection to promote buyer trusting. Our results show that buyer protection may reduce trust in equilibrium and even hinder market expansion because it triggers differential entry between honest and strategic sellers and may induce more cheating from strategic sellers. Using a large transaction-level data set from the early years of Eachnet.com (an eBay equivalent in China), we find evidence that is consistent with the model predictions. Stronger buyer protection leads to less favorable evaluation of seller behavior and is associated with slower market expansion. These findings suggest that a trust-promoting policy aiming at buyer trusting may not be effective if it is not accompanied by additional incentives to improve seller trustworthiness. |
| 主题 | Microeconomics ; Economics of Information ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies |
| URL | https://www.nber.org/papers/w18961 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/576635 |
| 推荐引用方式 GB/T 7714 | Hongbin Cai,Ginger Z. Jin,Chong Liu,et al. More Trusting, Less Trust? An Investigation of Early E-Commerce in China. 2013. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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