G2TT
来源类型Working Paper
规范类型报告
DOI10.3386/w19838
来源IDWorking Paper 19838
Advertising and Environmental Stewardship: Evidence from the BP Oil Spill
Lint Barrage; Eric Chyn; Justine Hastings
发表日期2014-01-23
出版年2014
语种英语
摘要This paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP's investment in the 2000-2008 “Beyond Petroleum” green advertising campaign affected this response. We find evidence consistent with consumer punishment: BP station margins and volumes declined by 2.9 cents per gallon and 4.2 percent, respectively, in the month after the spill. However, pre-spill advertising significantly dampened the price response, and may have reduced brand switching by BP stations. These results indicate that firms may have incentives to engage in green advertising without investments in environmental stewardship.
主题Public Economics ; Taxation ; Industrial Organization ; Other ; Accounting, Marketing, and Personnel ; Environmental and Resource Economics ; Environment
URLhttps://www.nber.org/papers/w19838
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/577512
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GB/T 7714
Lint Barrage,Eric Chyn,Justine Hastings. Advertising and Environmental Stewardship: Evidence from the BP Oil Spill. 2014.
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