| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w19838 |
| 来源ID | Working Paper 19838 |
| Advertising and Environmental Stewardship: Evidence from the BP Oil Spill | |
| Lint Barrage; Eric Chyn; Justine Hastings | |
| 发表日期 | 2014-01-23 |
| 出版年 | 2014 |
| 语种 | 英语 |
| 摘要 | This paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP's investment in the 2000-2008 “Beyond Petroleum” green advertising campaign affected this response. We find evidence consistent with consumer punishment: BP station margins and volumes declined by 2.9 cents per gallon and 4.2 percent, respectively, in the month after the spill. However, pre-spill advertising significantly dampened the price response, and may have reduced brand switching by BP stations. These results indicate that firms may have incentives to engage in green advertising without investments in environmental stewardship. |
| 主题 | Public Economics ; Taxation ; Industrial Organization ; Other ; Accounting, Marketing, and Personnel ; Environmental and Resource Economics ; Environment |
| URL | https://www.nber.org/papers/w19838 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/577512 |
| 推荐引用方式 GB/T 7714 | Lint Barrage,Eric Chyn,Justine Hastings. Advertising and Environmental Stewardship: Evidence from the BP Oil Spill. 2014. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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