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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w20132 |
来源ID | Working Paper 20132 |
The Behavioralist as Nutritionist: Leveraging Behavioral Economics To Improve Child Food Choice and Consumption | |
John A. List; Anya Savikhin Samek | |
发表日期 | 2014-05-15 |
出版年 | 2014 |
语种 | 英语 |
摘要 | Childhood obesity has reached epidemic proportions in the U.S., with now almost a third of children ages 2-19 deemed overweight or obese. In this study, we leverage recent findings from behavioral economics to explore new approaches to tackling one aspect of childhood obesity: food choice and consumption. Using a field experiment where we include more than 1,500 children, we report several key insights. First, we find that individual incentives can have large influences: in the control, only 17% of children prefer the healthy snack, whereas the introduction of small incentives increases take-up of the healthy snack to roughly 75%, more than a four-fold increase. There is some evidence that the effects continue after the treatment period, consistent with a model of habit formation. Second, we find little evidence that the framing of incentives (loss versus gain) matters. While incentives work, we find that educational messaging alone has little influence on food choice. Yet, we do observe an important interaction effect between messaging and incentives: together they provide an important influence on food choice. For policymakers, our findings show the power of using incentives to combat childhood obesity. For academics, our approach opens up an interesting combination of theory and experiment that can lead to a better understanding of theories that explain healthy decisions and what incentives can influence them. |
主题 | Econometrics ; Experimental Design ; Health, Education, and Welfare ; Health |
URL | https://www.nber.org/papers/w20132 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/577806 |
推荐引用方式 GB/T 7714 | John A. List,Anya Savikhin Samek. The Behavioralist as Nutritionist: Leveraging Behavioral Economics To Improve Child Food Choice and Consumption. 2014. |
条目包含的文件 | 条目无相关文件。 |
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