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来源类型Working Paper
规范类型报告
DOI10.3386/w20139
来源IDWorking Paper 20139
Social Learning and Communication
Ariel BenYishay; A. Mushfiq Mobarak
发表日期2014-05-15
出版年2014
语种英语
摘要Low adoption of agricultural technologies holds large productivity consequences for developing countries. Agricultural extension services counter information failures by deploying external agents to communicate with farmers. However, social networks are recognized as the most credible source of information about new technologies. We incorporate social learning in extension policy using a large-scale field experiment in which we communicate to farmers using different members of social networks. We show that communicator effort is susceptible to small performance incentives, and the social identity of the communicator influences learning and adoption. Farmers find communicators who face agricultural conditions and constraints most comparable to themselves to be the most persuasive. Incorporating communication dynamics can take the influential social learning literature in a more policy-relevant direction.
主题Development and Growth ; Development ; Innovation and R& ; D ; Environmental and Resource Economics ; Agriculture
URLhttps://www.nber.org/papers/w20139
来源智库National Bureau of Economic Research (United States)
引用统计
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/577813
推荐引用方式
GB/T 7714
Ariel BenYishay,A. Mushfiq Mobarak. Social Learning and Communication. 2014.
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