| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w20988 |
| 来源ID | Working Paper 20988 |
| Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market | |
| Ali Hortaçsu; Seyed Ali Madanizadeh; Steven L. Puller | |
| 发表日期 | 2015-03-02 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | Many jurisdictions around the world have deregulated utilities and opened retail markets to competition. However, inertial decisionmaking can diminish consumer benefits of retail competition. Using household-level data from the Texas residential electricity market, we document evidence of consumer inertia. We estimate an econometric model of retail choice to measure two sources of inertia: (1) search frictions/inattention, and (2) a brand advantage that consumers afford the incumbent. We find that households rarely search for alternative retailers, and when they do search, households attach a brand advantage to the incumbent. Counterfactual experiments show that low-cost information interventions can notably increase consumer surplus. |
| 主题 | Microeconomics ; Economics of Information ; Industrial Organization ; Regulatory Economics |
| URL | https://www.nber.org/papers/w20988 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/578663 |
| 推荐引用方式 GB/T 7714 | Ali Hortaçsu,Seyed Ali Madanizadeh,Steven L. Puller. Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market. 2015. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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