全球智库信息集成服务系统(G2TT): Menthol Cigarette Advertising and Cigarette Demand

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w21790
来源ID	Working Paper 21790
	Menthol Cigarette Advertising and Cigarette Demand
	Donald Kenkel; Alan Mathios; Hua Wang
发表日期	2015-12-14
出版年	2015
语种	英语
摘要	The FDA is considering using its regulatory authority over the tobacco industry to promote public health by restricting the advertising of menthol cigarettes. In this paper we contribute new empirical evidence on the effects of magazine advertisements for menthol cigarettes on cigarette demand. Unlike previous research on cigarette advertising and demand, we use individual-level data and a measure of advertising exposure based on each consumer’s magazine-reading habits. These data allow us to control for individual heterogeneity that influences both advertising exposure and cigarette demand. We exploit quasi-experimental variation in advertising exposure in the 2000s created by sharply different supply-side variation in menthol and non-menthol advertising. We examine the importance of controlling for heterogeneity by estimating simple models relating advertising exposure to behavior and then adding specifications that take advantage of the richness of our individual-level data. We examine advertising effects on multiple margins of cigarette demand. Our empirical results do not provide any evidence that menthol advertising in magazines affects cigarette demand at various margins: the probability of menthol use; smoking participation; the number of cigarettes smoked per day; the probability of a past-year quit attempt; and anti-smoking attitudes among teens.
主题	Health, Education, and Welfare ; Health
URL	https://www.nber.org/papers/w21790
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/579464
推荐引用方式 GB/T 7714	Donald Kenkel,Alan Mathios,Hua Wang. Menthol Cigarette Advertising and Cigarette Demand. 2015.