| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w21935 |
| 来源ID | Working Paper 21935 |
| How Exporters Grow | |
| Doireann Fitzgerald; Stefanie Haller; Yaniv Yedid-Levi | |
| 发表日期 | 2016-02-01 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | We show that in successful episodes of export market entry, there are statistically and economically significant post-entry dynamics of quantities, but no post-entry dynamics of markups. This suggests that shifts in demand play an important role in successful entry, but that firms do not use dynamic manipulation of markups as an instrument to shift demand. We structurally estimate two competing models of customer base accumulation to match these moments. In the first model, firms use marketing and advertising to acquire new customers and thereby shift demand and increase sales. In the second, they use temporarily low markups to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful entry is associated with high selling expenses. The second model cannot simultaneously fit quantity and markup moments, even with a counterfactually high price elasticity of demand and trade elasticity. We conclude that successful market entry is more likely to be associated with high selling expenses than low markups. |
| 主题 | Macroeconomics ; Consumption and Investment ; International Economics ; Trade ; Industrial Organization ; Market Structure and Firm Performance |
| URL | https://www.nber.org/papers/w21935 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/579609 |
| 推荐引用方式 GB/T 7714 | Doireann Fitzgerald,Stefanie Haller,Yaniv Yedid-Levi. How Exporters Grow. 2016. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w21935.pdf（443KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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