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来源类型Working Paper
规范类型报告
DOI10.3386/w22142
来源IDWorking Paper 22142
Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
Alberto F. Cavallo
发表日期2016-04-04
出版年2016
语种英语
摘要Online prices are increasingly being used for a variety of inflation measurement and research applications, yet little is know about their relation to prices collected offline, where most retail transactions take place. This paper presents the results of the first large-scale comparison of online and offline prices simultaneously collected from the websites and physical stores of 56 large multi-channel retailers in 10 countries. I find that price levels are identical about 72% of the time for the products sold in both locations, with significant heterogeneity across countries, sectors, and retailers. The similarity is highest in electronics and clothing and lowest in drugstores and office-supply retailers. There is no evidence of online prices varying with the location of the ip address or persistent browsing habits. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for National Statistical Offices and researchers using online data, as well as those interested in the effect of the Internet on retail prices.
主题Macroeconomics ; Business Cycles ; International Economics ; International Macroeconomics ; Industrial Organization ; Market Structure and Firm Performance
URLhttps://www.nber.org/papers/w22142
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/579815
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Alberto F. Cavallo. Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers. 2016.
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