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来源类型Working Paper
规范类型报告
DOI10.3386/w22302
来源IDWorking Paper 22302
Returns to Consumer Search: Evidence from eBay
Thomas Blake; Chris Nosko; Steven Tadelis
发表日期2016-06-06
出版年2016
语种英语
摘要A growing body of empirical literature finds that consumers are relatively limited in how much they search over product characteristics. We assemble a dataset of search and purchase behavior from eBay to quantify the returns, and thus implied costs, to consumer search on the internet. The extensive nature of the eBay data allows us to examine a rich and detailed set of questions related to search in a way that previous structural models cannot. In contrast to the literature, we find that consumers search a lot: on average 36 times per purchase over 3 (distinct) days, with most sessions ending in no purchase. We find that search costs are relatively low, in the region of 25 cents per search page. We pursue the analysis further by, i) examining how users refine their search, ii) how search behavior spans multiple search sessions, and iii) how the amount of search relates to finding lower prices.
主题Microeconomics ; Market Structure and Distribution ; Economics of Information ; Industrial Organization ; Market Structure and Firm Performance
URLhttps://www.nber.org/papers/w22302
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/579975
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GB/T 7714
Thomas Blake,Chris Nosko,Steven Tadelis. Returns to Consumer Search: Evidence from eBay. 2016.
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