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来源类型Working Paper
规范类型报告
DOI10.3386/w22427
来源IDWorking Paper 22427
The Empirical Economics of Online Attention
Andre Boik; Shane Greenstein; Jeffrey Prince
发表日期2016-07-18
出版年2016
语种英语
摘要In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along three dimensions: how much attention is allocated, where that attention is allocated, and how that attention is allocated. Using click-stream data for thousands of U.S. households, we assess if and how attention allocation on each dimension changed between 2008 and 2013, a time of large increases in online offerings. We identify vast and expected changes in where households allocate their attention (away from chat and news towards video and social media), and yet we simultaneously identify remarkable stability in how much attention is allocated and how it is allocated. Specifically, we identify (i) persistence in the elasticity of attention according to income and (ii) complete stability in the dispersion of attention across sites and in the intensity of attention within sites. We illustrate how this finding is difficult to reconcile with standard models of optimal attention allocation and suggest alternatives that may be more suitable. We conclude that increasingly valuable offerings change where households go online, but not their general online attention patterns. This conclusion has important implications for competition and welfare in other markets for attention.
主题Microeconomics ; Households and Firms ; Industrial Organization ; Industry Studies
URLhttps://www.nber.org/papers/w22427
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/580100
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GB/T 7714
Andre Boik,Shane Greenstein,Jeffrey Prince. The Empirical Economics of Online Attention. 2016.
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