| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w22582 |
| 来源ID | Working Paper 22582 |
| Direct-to-Consumer Advertising and Online Search | |
| Matthew Chesnes; Ginger Zhe Jin | |
| 发表日期 | 2016-08-25 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements about a prescription drug, while referring to detailed drug information on the internet (FDA 1997; 2015). The hope was that consumers would seek additional information online to fully understand the risks and benefits of taking the medication. To better understand the effects of the policy, we analyze direct-to-consumer advertising (DTCA) and search engine click-through data on a set of drugs over a three-year period. |
| 主题 | Microeconomics ; Economics of Information ; Health, Education, and Welfare ; Health ; Other ; Law and Economics ; Industrial Organization ; Industry Studies |
| URL | https://www.nber.org/papers/w22582 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/580256 |
| 推荐引用方式 GB/T 7714 | Matthew Chesnes,Ginger Zhe Jin. Direct-to-Consumer Advertising and Online Search. 2016. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w22582.pdf（745KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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