| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w22596 |
| 来源ID | Working Paper 22596 |
| Seeding the S-Curve? The Role of Early Adopters in Diffusion | |
| Christian Catalini; Catherine Tucker | |
| 发表日期 | 2016-09-01 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | In October 2014, all 4,494 undergraduates at the Massachusetts Institute of Technology were given access to Bitcoin, a decentralized digital currency. As a unique feature of the experiment, students who would generally adopt first were placed in a situation where many of their peers received access to the technology before them, and they then had to decide whether to continue to invest in this digital currency or exit. Our results suggest that when natural early adopters are delayed relative to their peers, they are more likely to reject the technology. We present further evidence that this appears to be driven by identity, in that the effect occurs in situations where natural early adopters' delay relative to others is most visible, and in settings where the natural early adopters would have been somewhat unique in their tech-savvy status. We then show not only that natural early adopters are more likely to reject the technology if they are delayed, but that this rejection generates spillovers on adoption by their peers who are not natural early adopters. This suggests that small changes in the initial availability of a technology have a lasting effect on its potential: Seeding a technology while ignoring early adopters' needs for distinctiveness is counterproductive. |
| 主题 | Microeconomics ; Economics of Information ; Financial Economics ; Financial Institutions ; Industrial Organization ; Market Structure and Firm Performance ; Other ; Accounting, Marketing, and Personnel ; Development and Growth ; Innovation and R& ; D |
| URL | https://www.nber.org/papers/w22596 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/580270 |
| 推荐引用方式 GB/T 7714 | Christian Catalini,Catherine Tucker. Seeding the S-Curve? The Role of Early Adopters in Diffusion. 2016. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w22596.pdf（613KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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