| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w22691 |
| 来源ID | Working Paper 22691 |
| The Formation of Consumer Brand Preferences | |
| Bart J. Bronnenberg; Jean-Pierre H. Dubé | |
| 发表日期 | 2016-10-03 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. We summarize several striking empirical regularities in the concentration, magnitude and persistence of brand market shares in consumer goods categories. We then survey the theoretical and empirical literatures on the formation of brand preferences and how brand preferences contribute to our understanding of these empirical regularities. We also review the literature on how brand capital creates strategic advantages to firms that own established brands. |
| 主题 | Other ; General, Teaching ; Microeconomics ; Households and Firms ; Market Structure and Distribution ; Industrial Organization ; Market Structure and Firm Performance ; Accounting, Marketing, and Personnel |
| URL | https://www.nber.org/papers/w22691 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/580364 |
| 推荐引用方式 GB/T 7714 | Bart J. Bronnenberg,Jean-Pierre H. Dubé. The Formation of Consumer Brand Preferences. 2016. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w22691.pdf（403KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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