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来源类型Working Paper
规范类型报告
DOI10.3386/w22939
来源IDWorking Paper 22939
Asymmetric Effects of Non-Pecuniary Signals on Search and Purchase Behavior for Energy-Efficient Durable Goods
J. Scott Holladay; Jacob LaRiviere; David M. Novgorodsky; Michael Price
发表日期2016-12-19
出版年2016
语种英语
摘要We report the results of a field experiment where we exogenously vary the use of social comparisons "nudges" and subsidies for participation in an in-home energy audit program, and follow subjects through to the subsequent purchase of durable goods. We therefore can compare the causal effect of financial incentives and nudges along two margins, audits, which we liken to search, and purchase of durables. Using data on nearly 100,000 households, we document an asymmetry; nudges increase audits, but lead to lower rates of purchase. We find no evidence of a differential response for those offered a financial incentive. These differences suggest heterogeneity in the motives of the marginal consumer induced by nudges versus prices.
主题Econometrics ; Experimental Design ; Microeconomics ; Economics of Information ; Environmental and Resource Economics ; Energy
URLhttps://www.nber.org/papers/w22939
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/580612
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J. Scott Holladay,Jacob LaRiviere,David M. Novgorodsky,et al. Asymmetric Effects of Non-Pecuniary Signals on Search and Purchase Behavior for Energy-Efficient Durable Goods. 2016.
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