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来源类型Working Paper
规范类型报告
DOI10.3386/w23414
来源IDWorking Paper 23414
Status Goods: Experimental Evidence from Platinum Credit Cards
Leonardo Bursztyn; Bruno Ferman; Stefano Fiorin; Martin Kanz; Gautam Rao
发表日期2017-05-22
出版年2017
语种英语
摘要This paper provides novel field-experimental evidence on status goods. We work with an Indonesian bank that markets platinum credit cards to high-income customers. In a first experiment, we show that demand for the platinum card greatly exceeds demand for a nondescript control product with identical benefits, suggesting demand for the pure status aspect of the card. Transaction data reveal that platinum cards are more likely to be used in social contexts, implying social image motivations. Combining price variation with information on the use of the card sheds light on the magnitude of the demand for social status. In a second experiment, we provide evidence of positional externalities from the consumption of these status goods. The final experiment shows that increasing self-esteem causally reduces demand for status goods. We infer that part of the demand for status is psychological in nature, and that social image is a substitute for self-image.
主题Econometrics ; Experimental Design ; Microeconomics ; Behavioral Economics ; Households and Firms ; Development and Growth ; Development
URLhttps://www.nber.org/papers/w23414
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/581088
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Leonardo Bursztyn,Bruno Ferman,Stefano Fiorin,et al. Status Goods: Experimental Evidence from Platinum Credit Cards. 2017.
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