| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w23662 |
| 来源ID | Working Paper 23662 |
| Consumer Learning and the Entry of Generic Pharmaceuticals | |
| Neha Bairoliya; Pinar Karaca-Mandic; Jeffrey S. McCullough; Amil Petrin | |
| 发表日期 | 2017-08-14 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | Generic pharmaceuticals provide low-cost access to treatment. Despite their chemical equivalence to branded products, many mechanisms may hinder generic substitution. Consumers may be unaware of their equivalence. Firms may influence consumers through advertising or product line extensions. We estimate a structural model of pharmaceutical demand where consumers learn about stochastic match qualities with specific drugs. Naïve models, without consumer heterogeneity and learning, grossly underestimate demand elasticities. Consumer bias against generics critically depends on experience. Advertising and line extensions yield modest increases in branded market shares. These effects are dominated by consumers’ initial perception bias against generics. |
| 主题 | Health, Education, and Welfare ; Health |
| URL | https://www.nber.org/papers/w23662 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/581336 |
| 推荐引用方式 GB/T 7714 | Neha Bairoliya,Pinar Karaca-Mandic,Jeffrey S. McCullough,et al. Consumer Learning and the Entry of Generic Pharmaceuticals. 2017. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w23662.pdf（1398KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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