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来源类型Working Paper
规范类型报告
DOI10.3386/w23940
来源IDWorking Paper 23940
Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls
Graham Beattie; Ruben Durante; Brian Knight; Ananya Sen
发表日期2017-10-16
出版年2017
语种英语
摘要Do news media bias content in favor of advertisers? We examine the relationship between advertising by auto manufacturers in U.S. newspapers and news coverage of car safety recalls. This context allows us to separate the influence of advertisers, who prefer less coverage, from that of readers, who demand more. Consistent with theoretical predictions, we find that newspapers provide less coverage of recalls by their advertisers, especially the more severe ones. Competition for readers from other newspapers mitigates bias, while competition for advertising by online platforms exacerbates it. Finally, we present suggestive evidence that lower coverage increases auto fatalities.
主题Industrial Organization ; Market Structure and Firm Performance ; Industry Studies ; Other ; Accounting, Marketing, and Personnel
URLhttps://www.nber.org/papers/w23940
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/581613
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Graham Beattie,Ruben Durante,Brian Knight,et al. Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls. 2017.
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